A Multi-Restaurant Self-Order Kiosk for a Healthy Food Court – with a Kids Mode to Boot!
Client: Natural Market Food Group
Project: Richtree Tree Natural Restaurant - Interactive Self-Order Kiosk
Industry: Restaurant and Food, Grocery
Roles: Creative Direction, Interaction Design, Industrial Design, Digital Retail Experience
Reference: Joshua Sigel
Natural Market Food Group (NMFG) was acquiring assets in the natural food sector including Mrs. Greens in the U.S. and Richtree Natural Market Restaurants in Canada. The plan was to launch a new multi-concept (restaurant speak for brand) food-court and grocercy store in Toronto's Eaton Centre mall. They contracted Infusion to create the overall digital physical experience through out the location, integrating with Thoughtworks' backend and POS system. This included a new food-ordering kiosk that allowed the customer to purchase from several restaurants inside the court.
Watch an overview of the whole Ricthree digital experience including real live usage of the self-order food kiosks.