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ORDER-UP!

A Multi-Restaurant Self-Order Kiosk for a Healthy Food Court  – with a Kids Mode to Boot!

Client:  Natural Market Food Group

Project:  Richtree Tree Natural Restaurant - Interactive Self-Order Kiosk

Industry: Restaurant and Food, Grocery

Roles:  Creative Direction, Interaction Design, Industrial Design, Digital Retail Experience

Reference:  Joshua Sigel

Back Story

Natural Market Food Group (NMFG) was acquiring assets in the natural food sector including Mrs. Greens in the U.S. and Richtree Natural Market Restaurants in Canada.  The plan was to launch a new multi-concept (restaurant speak for brand) food-court and grocercy store in Toronto's Eaton Centre mall.  They contracted Infusion to create the overall digital physical experience through out the location, integrating  with Thoughtworks' backend and POS system.  This included a new food-ordering kiosk that allowed the customer to purchase from several restaurants inside the court.

Sample interface design for food ordering kiosk for Richtree

Watch an overview of the whole Ricthree digital experience including real live usage of the self-order food kiosks.