RESUME
Professional Experience
STRATEGY AND DESIGN PRACTICE LEAD
October 2017 - Present
Insight
Leader in the national Strategy and Design practice. Bringing experience in product management, digital strategy and UX design to bear in helping clients understand the strategic direction for their product or service. Engagement lead on select accounts. Successfully represent the client’s business interests while maintaining focus on the customer’s needs and experience. Facilitate design thinking and service design workshops. Product owner and UX architect in agile development projects, ensuring the requirements are well understood and executed by software development team.
EXECUTIVE CREATIVE DIRECTOR
September 2013 - October 2017
Infusion (now Avanade)
Creative direction and oversight over digital agency. Creative and digital strategy lead on new business efforts. Participated in first Agency Readiness Program offered by Microsoft for the HoloLens. Gained expertise in digital retail, payment technologies, dashboard and data visualization design, and AR/VR development. Introduced Lean UX as part of agile development practice.
INDEPENDENT CONSULTANT
October 2010 - September 2013
Various
Provided creative direction, content strategy, product management, user experience design and agency pitch coaching in a variety of verticals including digital content distribution, travel, web publishing, consumer electronics, real estate, and digital marketing. Led creative and played an integral role in winning Rust-O-Leum. Product and design lead for ImOK (start-up). Co-founder of Brng.it, Clients included Infusion, Moreover, Meredith, Perfect Sense Digital, Logitech, Examiner.com, and Modem Media. Start-up advisor and mentor at student incubator, Hackcville.
EVP, GENERAL MANAGER
October 2008 - October 2010
Responsible for full P&L of San Francisco office of a leading digital agency. Completely turned around financials while addressing issues of morale, culture, creative profile and key talent. Turned a double-digit profit loss to a double-digit gain, a 24 point swing YoY. Pitched and won TruGreen digital AOR account, doubled PayPal account and grew LG Mobile Communications account, delivering a 20% revenue growth in 2009. Raised profile of agency by winning awards for creative work including Webby, Gold and Silver Addys and Best-In-Show for Interactive Advertising Competition (IAC).