n Group product director responsible for all highly visible entertainment properties including AOL Movies (Moviefone), AOL Music, AOL Radio, AOL Games, and AOL Television. Managed staff of Product Managers, and led consolidated product portfolio planning and strategy including developing common data models, design patterns and UI conventions.
Led major effort on part of Entertainment channels to consolidate onto common web platform and CMS system. Authored the majority of requirements for new internal CMS system (Big Bowl) that would smartly repurpose content and infrastructure and saving millions for AOL in IT and editorial costs. When finished, new websites could be launched in three weeks on new web publishing platform.
Launched brand new dynamic data intensive websites including AOL Video Games and AOL Television.
Led re-designs and ongoing development for Moviefone, AOL Music, AOL Radio, and AOL Tickets.
Re-engineered Moviefone, transforming it from a ‘utility’ oriented site with an average of 2.5 pageviews per session and less then 1 MM unique visitors per month, to an average of 9 pageviews per session and 10 MM unique visitors.
Created and deployed creative marketing strategies for movie studio partners, delivering part of highly profitable ‘up-fronts’ worth between $12 to $14 MM per year.
Launched Moviefone across multiple platforms including mobile, Palm, and interactive TV. Launched and released voice activated version of Movifone’s phone services. Re-deployed Moviemail as a weekly, revenue-generating newsletter.
Consistently identified as ‘Top Talent’ year after year.
Strategic partner integration with TiVo, AMG, Sony, Tribune, CNet, and others.
Managed and prioritized queue of development projects, working strategically and tactically with other product development teams, as well as cross-functional groups inside the organization.
Created and instituted processes that improved operational and organizational efficiencies.